Every year, customer expectations rise, and 2022 is projected to be no different. Businesses that have invested in customer service will prosper, and those that have not yet done so should consider doing so in order to stay competitive. Many businesses have adapted to the new reality in 2021, and the consequences of rapidly shifting customer expectations have been felt by all, regardless of industry. This is why, for the year 2022, 45.9% of businesses have declared enhancing the customer experience their top goal.
