9 Upselling and Cross-selling strategies for every business

Every firm aims to improve the sales of their products/services by applying cross-selling and upselling techniques.

Let’s first understand what exactly is meant by upselling and cross-selling.

Cross-selling is generally defined as selling an extra item to the customer along with the main product that customer is already buying. On the other hand, upselling refers to influencing the customers to purchase an item which is of higher value than the original product that customer was planning to purchase. Often, these terms are used interchangeably but they have distinct meaning.

If done strategically, these can improve the sales of the business and can help in achieving the targets more quickly.Continue reading

Small Businesses That Should Hire Call Centers

Generally, call centers are known to reinforce the relation between the clients and the company.

small business call center solutions

The call centers mainly have two broader types of service. First is based on handling queries and solving customer complaints related to a product or service.

Second is related to generating sales for a specific service or product by calling potential clients.Continue reading

Should Call Centers Use Scripts or Not?

Scripting has become a very normal thing for call centers and they have become too dependent on them. However, saying that scripts are evil or bad would be wrong. There were no scripts when the first dialers came and the agents had to respond to the callers as soon as they picked up the call and then move forward with the call. It didn’t mattered what type of caller was on the other end, the agents handled each caller without any scripts and they did pretty well then. However, today scripts have made it easier for call centers to deliver quicker and better customer services.Continue reading

Customer is The King

It has been rightly said that customer is the king as customers have the power to both make you and destroy you. In today’s tough competitive environment where the numbers of substitutes for a particular product or service are too many, organizations can not afford to lose their existing customers due to poor customer services.

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