Covid-19 has been nothing short of a business killer. Many companies have gone bankrupt due to their inability to function during lockdowns. The lack of resources, manpower and a reduction in the number of clients are some of the biggest reasons for the debacle. Although some repercussions of lockdowns are unavoidable, it is imperative that a company puts its best foot forward on all fronts. Telemarketing outsourcing services can be a positive step towards growth and success.
The Role of Customer Care and Telemarketing Services Post-Covid
Sooner or later, the world will emerge from the debacle of Covid-19. A company would have to try its level best on all fronts if it wants to succeed. Apart from core operations, an entrepreneur has to focus on voice calling, especially customer care and telemarketing services.
The new expectations from telemarketing services are:
Thorough research before telemarketing
It is vital that you focus on quality leads. Do not spam call or send unrequired emails to uninterested parties.
Experienced telemarketers
Telemarketing is way more challenging than customer care and tech support. The callers actually need to get the clients onboard, for a telemarketing campaign to be successful. Veteran agents are experts in the art of persuasion, and they can provide better results over a long term.
Cutting-edge technology
For outbound call center outsourcing to be successful, the call center should implement the latest call center solutions. ACD, IVR and CRM play a huge role in the success of an outbound calling campaign.
The new expectations from customer care departments are:
Rigorous implementation of DPA
All customers need to be authenticated before any information is revealed to them. Data Protection Act (DPA) is crucial for safeguarding information from scammers.
Customer-centric approach
Customers are the heroes for a brand, but they can easily turn into villains if you can’t keep them satisfied. The approach of customer care needs to change from product-centric to customer-centric. You can outsource customer care to proven vendors, in order to implement the best call center strategy for your business.
Telemarketing Outsourcing Services: An Essential Requirement
Out of customer care and telemarketing services, companies mostly use customer care services as they deem them to be essential. However, the situation has changed considerably after Covid-19 pandemic. There is a need to focus more on outbound calling to win back clients and develop new business ventures.
At Bluechip Call Center, we are ready to help your business climb the stairs towards success. Our call center is fitted with the latest technology and is home to some of the most experienced agents and managers in the industry.
Summary
Both customer care and telemarketing services are an important part of business operations. But there importance has risen greatly since the Covid-19 outbreak. In the past, companies used to prioritize customer care, but the approach needs to be changed. The focus should be back on telemarketing outsourcing services, so as to extend the client base and maximize revenue.